Starting from it’s roots in Manchester, UK, BooHoo has a meteoric rise to where it is now, one of the biggest and most popular online clothing stores in the world, rivalling ASOS. The company is now taking advantage of it’s strength in the market and will be listing the company onto the stock exchange. The company has a target market of youths aged between 16-24. BooHoo has utilised a smart marketing strategy to achieve market share often giving shoppers a BooHoo coupon to use.

BooHoo will be priced at 50 pence a share and will hope that investors see favorably on a company with strong growth. This listing price will indicate that the company has a market value of approximately 560 million pounds.

In it’s latest earnings report, the company reported a profit of 10 million pounds with earnings exceeding 92 million pounds. The company has a strong international presence however will use the share sale to further expand it’s international operations.