Nike shoes, Lego, Nintendo and Dyson are helping retailers attract more customers during the Black Friday sales.
Black Friday, which started in the US at midnight on November 24, is expected to reach record sales this year.
Platypus Shoes which mainly sells shoes such as Nike and Adidas, had a good Black Friday performance.
The popularity of Platypus has been a big draw for Accenture Group with customers very savvy and were willing to spend more.
The trend-oriented shoes brand, known as Platypus, is a winner in the Black Friday sales race.
The fact that some products were able to attract more customers on Black Friday than others is a good sign for retailers.
Having the right inventory mix and discounting strategies can help retailers avoid getting stuck with unwanted goods.
Amazon Australia has reported robust sales during Black Friday, with many customers taking advantage of the deals to beat the December rush.
Catch Group has said that there has been healthy sales so far. He noted that Apple’s AirPods are a hot seller, along with various other products.
Last year, the Catch had its biggest day of sales ever. It was bought by Wesfarmers for $230 million in 2019. The company started offering some deals earlier this year.
Online retailers started holding events and launching deals earlier this year, which is partly due to the logistics challenges caused by the COVID-19 disruptions.
Club Catch has invested heavily in delivering free express shipping to its members. It also launched a range of other exciting products to attract more customers.
Bed Threads has also been performing well with their online store. Use a Bed Threads promo code to save on your online order from Bed Threads.
Many companies are trying to become more ethical and sustainable.
IKEA, which is known for its cheap flat-pack furniture, kicked off a campaign called “Green Friday” to encourage its customers to recycle their used goods. Through its program, customers can earn 50 per cent on their purchases when they sell their used furniture.
Green Friday, which is a campaign organized by websites that feature sustainable brands, encourages consumers to consider their purchases before the holiday season begins.
This year, Black Friday emails have been bombarding our inbox since last week. Launching an early version of the event is important to us to get in touch with our customers and offer them the best deals.